The company has since apologised and pulled down the 20-second spot
Snickers Spain was made to pull down a recent ad after viewers criticised it for being homophobic. The ad for Snickers Ice Cream has been dragged for reinforcing stereotypes that show the LGBTQ community in a poor light. Many Twitter users also pointed out that the ad was in bad taste and dangerous, considering the recent spate of attacks against gay men in the country.
The 20-second ad features an effeminate man played by influencer Aless Gibaja seated at a beach-side restaurant with a friend. Gibaja gives the waiter his order for a "sexy orange juice" in an exaggerated feminine style. The waiter instead hands him a bar of Snickers ice cream. Gibaja then instantly transforms into a bearded man with a gruff voice.
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